Small Business and Technology

Traditional business management has had to make room for a new facet of business: technology. Through the years traditional business management has had to marry its strategies with the proliferation of technology where every business owner from Starbuck’s to Jim’s Auto has had to incorporate technology into its everyday operations.

The problem is that in the late nineties business believed technology was going to be the solution for every business problem, but it wasn’t until recently that business managers realized that technology will fail if not implemented properly. That is, traditional business management must seamlessly marry itself with technology.

Traditional business management is pretty self-explanatory; it’s managing business through traditional methods that have been used for many years. Traditional business management takes into account all aspects of running a business, large or small. Whether it is a million-dollar company or a billion-dollar company, all companies run the same. Those traditional methods incorporate three aspects of business: sales and marketing strategies, efficient operation and production methods, and manageable finances (SG&A). I believe all businesses should pay attention to these areas of business management.

So, now you have this traditional business model to think of, and you also have to think that the model has incorporated technology. You see, managing a business is not as easy as it sounds, and I know you have never looked at your business in this way before.  Read more...

MicroWorld Technologies – Small Company, Giant Leap!!!

“Startups often create innovative products but do not have
financial muscle, so MicroWorld turned to a partner that was
mammoth in size.”

MicroWorld maybe small, but its ambitions are big. MicroWorld
strives to offer cutting edge software security solutions to its
customers worldwide. But to even get a nibble in the crowded
security space, MicroWorld needed to prove that it possessed the
technology required to address customer pains—a tough task for
the company.

“We do not have huge resources for brand building as compared to
established giants,” says the company’s founder and CEO, Govind
Rammurthy. MicroWorld’s answer to being small was partnership
with one of the world’s largest mail server providers, Deerfield
Communications. Deerfield’s MDaemon mail server is used widely
across the world.

MailScan, MicroWorld’s mail server content security and
anti-virus software, was a perfect fit for MDaemon. Partnering
with Deerfield turned the fortunes of MicroWorld. The company
tapped into Deerfield’s channel partners and began establishing
tie-ups with various resellers, vendors and technology providers.

MicroWorld’s entry into the U.K. market followed a similar
pattern. It struck a deal with Paul Smith Computer Services, a
leading software company in the U.K. that had many channel
partners.

Today, the company has a large network of established partners
in various countries- USA, Canada, Mexico, Brazil, Argentina,
Chile, U.K, Norway, Sweden, France, Italy, Germany, Turkey,
Netherlands, Belgium, Singapore, Hong Kong, Vietnam, and
Indonesia.  Read more...

Mini-Notebooks: Small Is Huge

Notebooks are becoming an essential mobile accessory thanks to their easy portability and connectivity facility. Imagine the joy of surfing net from the comfort of wi-fi enabled pool side hotel area or the cafe without notebooks? With the rapid changing technology, conventional notebooks are no longer fashionable.

With powerful and advanced technology wrapped in a sleekly contoured compact manner, currently mini notebooks or ultra-mobile PCs as they are called have captured the attention of techno geeks. Even the smaller in size, the functionality of all other parts have not been compromised on mini notebooks. Fast hard disk drive, equivalent processor, high-speed DRAM , reasonable-sized keyboard for real typing and even intuitive Touch Panel pointing device that can be used with either its stylus or even a finger; all features are available in mini notebooks.

Mini notebooks can do what any other laptop or desktop can do. Rapid response time and ease of program modification are important advantages of mini notebooks. No doubt notebooks provide better visual experience, but at close to seven pounds, it could also be the cause of a bad back. Mini notebooks lower the heavy load strain common to conventional notebooks. Weighing around 2.6 pounds, these mini notebooks can still easily fit in a backpack or large handbag. Mini notebooks consume less power and as a result the heat generated is also low as compared to desktops or big notebooks. The radiation generated is also considerably lower. This is another advantage of mini notebooks.  Read more...