Infopreneurs marketing info-products to a market for the first time must build a relationship with prospective customers so they learn about you, learn that you understand their problems and trust you to provide the solution. Until recently, info-marketers building a relationship with a market were limited to submitting articles in the industry trade journal. While that is may still be effective, with today’s technology, there are a lot of new tools you can use to build a trusting relationship with your prospective customers.
As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Dorin in Canada about the methods and materials that can be used to launch a new info-marketing business. Since this is a common question, I have decided to prepare an article about this challenge to help you.
Dorin recorded several audio briefings about different challenges his prospective customers face within his market. The audio briefings contain information about the problem, they give them strategies to overcome the problem and invite listeners to invest in his product for all the details on how to implement those strategies. These audio clips allow prospective customers to learn more about Dorin, learn about his strategies and grow to trust him.
