The law of diminishing marginal returns
I recently had a bit of a debate with a technology consultant friend who knows I am big on content and detail within project planning and the contracts that support a technology deal. We found ourselves talking about that principle of economics called the law of diminishing marginal returns. His point was that for project owners who are in the midst of planning a new project—gathering requirements, fleshing out specifications, polling user preferences, etc.—the law of diminishing marginal returns sets in much earlier than they realize. The resources spent during the initial planning stages produce some hefty returns. But soon after, spending the same amount of resources again, and the next time after that, will produce smaller and smaller chunks of benefit. When you are caught up in a planning process, it is often difficult to identify the point at which your cost-benefit curve has begun to flatten.
What my friend was saying seemed plausible, and because I did not have any evidence to the contrary, I just accepted his theory. Then I thought of a possible consequence of his theory, and I said, “You’re not going to go out and start spreading this thought around the technology community, are you?”
Threatened evangelist